Well, it seems that trust is a popular theme at IBC 2011 today! In a panel called “Personalized Media: Tailoring content, Respecting privacy” the panel seemed to believe that they were different from other organisations where data breaches had happen.
This was particularly the case with Gil Whitehead from Channel 4 in the UK who seemed particurlarly naive (or believed her spin). I asked if they knew how many of their users did provide bogus profile and she responded that they did verify their email (as if it is hard to get Gmail account under false identity) !
Lots of spin not much solid information there except maybe one of the panelist who was advocating data agregation and no collection of user identities.