Fear as a marketing tool?

If you are a regular of the social media scene, you have surely cam across those campaign that ask you to repost a quote on you Facebook profile. One of my Facebook friend recently posted this: “There’s a site called spokeo.com that’s a new online USA phone book with your personal info:everything from pics you’ve…

3DTV more significant than HDTV?

I must admit I was never a big believer in 3DTV. I though it was mainly a gimmick to enhanced poorly written movies and draw people in amusement park’s rides. Then, last NAB in Las Vegas, a good friend of mine shared with me her experience of the day. She just saw some news footage…

Look! No cable!

I have been living without cable/satellite TV since March. At first, it was an experiment; With the video available on the internet and digital broadcast, could I live without paid TV services? 9 months later, the answer is yes, absolutely! I think one of the biggest revelation for people that do visit is not so…

Old blog

This site is the new blog for “SavardFaire.tv”. Over the last year, we have made several entries on a blog hosted on blogger. You can visit that site with the link below. Savard Blogger Site

Apple TV: A test in streaming business model

These days, everyone seems to point as the Internet as the future distribution conduit for television. In fact, this has been the story for a little over 5 years now. While technically, it is feasible, the issue holding everything is the lack of a lucrative business model that can challenge the magnitude of revenue from…

Yelp as an anti-brand hero

I made a quick trip to Charlevoix last week. Without much planning, we needed to stop to eat a quick bite on the road. Although, generally, I prefer to eat at good independent restaurants, the lack of time and planning made me want to consider a chain restaurant. A large chain restaurant is a brand,…

Data, information and news integrity in the age of clouds

The Internet as a network is often represented as a cloud. In some ways it may be an indication of how we are behaving collectively when reading or sharing information. Not so long ago (10 years), I was sitting in Computer Sciences classes at McGill University where I was learning about good database practice to…

About vision, execution and spins

Competition is harsh is the world today. Especially if you are in the technology space where borders have a lot less meaning today that it use to. You have to compete globally, with regional specificity (language, culture, regulations…) acting as a delaying factor. Having a great vision is a definitive must have of course, but…

Want to extend the life of your TV network? Go Live!

On demand content is the domain of the Internet. If someone wants to see something specific, there‘s no better way today than making use of the Internet. Of course, the experience is not yet seamless to view high quality content on your big screen TV, but it’s coming quickly. This week Apple debuted its new…