{"id":215,"date":"2012-09-06T04:09:02","date_gmt":"2012-09-06T09:09:02","guid":{"rendered":"http:\/\/savardfaire.tv\/blog\/?p=215"},"modified":"2018-02-05T19:40:52","modified_gmt":"2018-02-06T00:40:52","slug":"ibc-2012-conference-opens","status":"publish","type":"post","link":"http:\/\/savardfaire.tv\/blog\/2012\/09\/ibc-2012-conference-opens\/","title":{"rendered":"IBC 2012 conference opens"},"content":{"rendered":"<p><a href=\"http:\/\/savardfaire.tv\/blog\/2012\/09\/ibc-2012-conference-opens\/opening_session\/\" rel=\"attachment wp-att-220\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-220\" title=\"opening_session\" src=\"http:\/\/savardfaire.tv\/blog\/wp-content\/uploads\/2012\/09\/opening_session-1024x680.jpg\" alt=\"\" width=\"600\" height=\"398\" srcset=\"http:\/\/savardfaire.tv\/blog\/wp-content\/uploads\/2012\/09\/opening_session-1024x680.jpg 1024w, http:\/\/savardfaire.tv\/blog\/wp-content\/uploads\/2012\/09\/opening_session-300x199.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>It&#8217;s by a &#8220;de rigeur&#8221; grey sky that the IBC 2012 conference opens this morning in Amterdam.<\/p>\n<p>The keynote session is called &#8220;The rise and rise of broadcasting? The Next Chapter&#8230;&#8221; and I am still unsure what to make of it.<\/p>\n<p>Representatives from the BBC, Disney, Discovery and Sky seemed to all try to convinced the audience that their respective strategy are the right one. Not a lot of of new arguments or data were brought forward in that session. The common theme was around the fact that content was key (not really groundbreaking) regardless if it&#8217;s over broadcast or by Over-The-Top (OTT) as distribution.<\/p>\n<p>The BBC representative mentioned that the broadcasters are rediscovering the appeal of &#8220;large national events&#8221;&#8230; really? Maybe sometimes people can&#8217;t make out the forest from the tree. Well, I am happy that they did eventually figured it out!<\/p>\n<p>Brand power to &#8220;guide&#8221; the audience to good content was also acommon theme and that was a big theme in the presentation from Catherine Powell, SVP\/GM Media Distribution EMEA at Disney.<\/p>\n<p>On another note the IBC 2012 iOS app is incredibly bad this year. Clumsy, slow and with information missing or not up-to-date.<\/p>\n<p>On the upside, it can only go up from here, isn&#8217;t it?<\/p>\n","protected":false},"excerpt":{"rendered":"<div class='wb_fb_bottom' style='text-align:;'> <\/div><p>It&#8217;s by a &#8220;de rigeur&#8221; grey sky that the IBC 2012 conference opens this morning in Amterdam. The keynote session is called &#8220;The rise and rise of broadcasting? The Next Chapter&#8230;&#8221; and I am still unsure what to make of it. Representatives from the BBC, Disney, Discovery and Sky seemed to all try to convinced&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/savardfaire.tv\/blog\/2012\/09\/ibc-2012-conference-opens\/\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,19,1,6],"tags":[],"class_list":["post-215","post","type-post","status-publish","format-standard","hentry","category-default-boxes","category-ibc","category-television","category-tv"],"_links":{"self":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":4,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts\/215\/revisions"}],"predecessor-version":[{"id":222,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts\/215\/revisions\/222"}],"wp:attachment":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/categories?post=215"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/tags?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}