{"id":197,"date":"2012-08-14T14:17:50","date_gmt":"2012-08-14T19:17:50","guid":{"rendered":"http:\/\/savardfaire.tv\/blog\/?p=197"},"modified":"2018-02-05T19:41:14","modified_gmt":"2018-02-06T00:41:14","slug":"3dtv-the-olympics-were-no-avatar","status":"publish","type":"post","link":"http:\/\/savardfaire.tv\/blog\/2012\/08\/3dtv-the-olympics-were-no-avatar\/","title":{"rendered":"3DTV: The Olympics were no &#8220;Avatar&#8221;"},"content":{"rendered":"<p>Almost a year ago Panasonic hosted a large press event to tell the press how great was 3DTV and how the 2012 London&#8217;s Olympics would be it&#8217;s &#8220;Avatar&#8221;. Now that the Olympics are done, I see no parallels at all!<\/p>\n<p>The event was held one night during the IBC 2011 (<a title=\"IBC\" href=\"http:\/\/www.ibc.org\/\" target=\"_blank\">International Broadcasting Convention<\/a>) in Amsterdam and the Panasonic folks were not measuring their words: &#8220;The 2012 Olympics will be the watershed event for 3DTV similar to what \u201cAvatar\u201d has been for theater&#8221;.<\/p>\n<p>With a few hundred hours of 3D production why did it missed? Why did it draw so little attention?<\/p>\n<p>I don&#8217;t pretend to be able to explain that all by myself but I can offer some thoughts:<\/p>\n<ul>\n<li>Production value: The number of available views and their positioning were far inferior to those of 2D. A large number of 3D camera were small single camera with fixed &#8220;inter-ocular&#8221; distance that produce lesser quality 3D. Team on 3D production seem to lack experience and the result were inconsistent.<\/li>\n<li>Distribution: 3DTV signal were not as widely available as 2D and in some regions available only the next day.<\/li>\n<li>Advertising: While Panasonic made a big deal of it last year at IBC, there was little public advertising campaign to make people aware of the broadcast and how it would be fabulous to watch it.<\/li>\n<\/ul>\n<p>If you want to make a compelling case for people to spend more and to wear glasses during a broadcast, the experience have to be substantially better&#8230; you have to deliver more not less.<\/p>\n<p>When paying a few extra bucks and putting glasses to watch &#8220;Avatar&#8221; in theater, what you did experience was better. There was nothing less in the 3D version of &#8220;Avatar&#8221; in relation with the 2D one.<\/p>\n<p>For the Olympics, the 3D broadcast had some enhancements compare to the 3D, you can feel more part of it, more emerge, but you had a lot less. Less choice of broadcast, less timely broadcast, less camera angles and not the best production teams.<\/p>\n<p>In 3D you had to compromise. It was not a better overall experience. I would guess that most people that went out of their way to watch it in 3D despite the shortfalls were those already sold on 3D, I don&#8217;t think that it did gain much new fan at all if any.<\/p>\n<p>We will need to find something better and we will still have to wait for the &#8220;watershed&#8221; event for some more time.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class='wb_fb_bottom' style='text-align:;'> <\/div><p>Almost a year ago Panasonic hosted a large press event to tell the press how great was 3DTV and how the 2012 London&#8217;s Olympics would be it&#8217;s &#8220;Avatar&#8221;. Now that the Olympics are done, I see no parallels at all! The event was held one night during the IBC 2011 (International Broadcasting Convention) in Amsterdam&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/savardfaire.tv\/blog\/2012\/08\/3dtv-the-olympics-were-no-avatar\/\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,18,3,1,6],"tags":[22,7],"class_list":["post-197","post","type-post","status-publish","format-standard","hentry","category-cbs","category-default-boxes","category-technology","category-television","category-tv","tag-cloud","tag-netflix"],"_links":{"self":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/comments?post=197"}],"version-history":[{"count":7,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts\/197\/revisions"}],"predecessor-version":[{"id":202,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts\/197\/revisions\/202"}],"wp:attachment":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/media?parent=197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/categories?post=197"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/tags?post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}