{"id":121,"date":"2011-09-10T04:31:21","date_gmt":"2011-09-10T09:31:21","guid":{"rendered":"http:\/\/savardfaire.tv\/blog\/?p=121"},"modified":"2018-02-05T19:47:15","modified_gmt":"2018-02-06T00:47:15","slug":"ibc-connected-tv-session-the-myth-of-two-screens","status":"publish","type":"post","link":"http:\/\/savardfaire.tv\/blog\/2011\/09\/ibc-connected-tv-session-the-myth-of-two-screens\/","title":{"rendered":"IBC: Connected TV session, the myth of two screens"},"content":{"rendered":"

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The sun is shining on Amsterdam today and the green seems greener. Every time that I am in The Netherlands and it’s nice and sunny I would like to move here… off course if you do, you then realize that it is so green and nice because most of the time it’s cloudy and rainy!<\/p>\n

Anyway, it’s too nice to be stocked in a dark conference room, but this is where I was for the keynote session “Connected TV: Re-making the TV industry: the battle for the home screen”. The main keynote was by Mr.\u00a0Hiroshi Yoshioka,\u00a0executive deputy president from Sony in Japan. In his keynote he talked about the multi-screens (his presentation went up to 5) that the media landscape is composed of today. After the other panelist all talked about the importance of the multi-screen experience and how they needed to offer synchronized multi-screen experience.<\/p>\n

This theme is not new to me as we were talking about that (and doing implementations) at Current TV over five years ago. I myself have been watching TV with a laptop on my knees since 2000. However, I am almost never interested in having a “synchronized” experience. On the contrary, watching with a laptop allows me to wander at any source of information or any destination to where my mind leads me when I watch a program. That may be a word that I hear that reminds me something or I want to compare what they say on the show with other source… in other terms, I enjoy the freedom to go to any direction not to go where the show distributors would like me to go (including product placements).<\/p>\n

Also, the last thing I want as a viewer is to get more targeted than I am already am, my interest as a viewer are not the same as the ones from the distributors.<\/p>\n

So, from my experience, effort from distributors to feed me a multi-screen synchronize experience are just wishful thinking that serve their interest but does not correspond to the needs of the viewers.<\/p>\n

What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"

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The sun is shining on Amsterdam today and the green seems greener. Every time that I am in The Netherlands and it’s nice and sunny I would like to move here… off course if you do, you then realize that it is so green and nice because most of the time it’s cloudy and rainy!… <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,1,6],"tags":[],"class_list":["post-121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-default-boxes","category-television","category-tv"],"_links":{"self":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts\/121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":7,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts\/121\/revisions"}],"predecessor-version":[{"id":129,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/posts\/121\/revisions\/129"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/media\/124"}],"wp:attachment":[{"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/media?parent=121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/categories?post=121"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/savardfaire.tv\/blog\/wp-json\/wp\/v2\/tags?post=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}